You think you’re having a bad day? You might reconsider when you read this article from the Indianapolis Star (courtesy of stAllio). Apparently, Steak and Shake inadvertently sent out 600,000 coupon mailers to Indianapolis residents that should have gone to their Dallas market. No big deal, right? Well, the mailers feature a big Cowboys logo and the words “Proud Sponsor of the Dallas Cowboys”.
Sent to Indianapolis residents.
On the same weekend that the Colts are playing the Cowboys in Dallas.
To atone for their actions, they’re offering the following:
Steak n Shake will offer dine-in customers wearing Colts gear a free milkshake — including the Colts Blue and White Side-by-Side Shake — from 10 a.m. to 10 p.m. Sunday.
Anyone who knows me knows that I harbor an unabashed love for the chrome-covered confines of Steak and Shake, so this news is awesome. Anyone care to guess how many shakes they’ll give away on Sunday?